The campaign – People’s Republic of Europe – launches the brand in Europe and sets out to give positive new meaning to to the “Made in China” label. At the same time it is the first project to explore what it means to live in Europe as a young Chinese person.
Advertising
Fashion Development
Production
Advertising
Brand Content
Production
Social Media
Advertising
Brand Content
Product
Brand Content
Product
Advertising
Digital Publishing
Product
Brand Identity
Strategy
Brand Identity
Advertising
Brand Content
Brand Identity
Product
Brand Identity
Business Strategy
Product
In-House Production
Digital Development
Brand Identity
In-House Production
Brand Identity
Digital Development
In-House Production
Sonic Branding
Video Production
Strategy
Digital Publishing
Brand Identity
Brand Content
Advertising
Sonic Branding
Advertising
Video Production
Brand Content
Sonic Branding
Video Production
Brand Content
In-House Production
Brand Identity
Digital Development